Are You the Obvious Expert in Your Real Estate Market?

ob-vi-ous Adjective1.    Easily perceived or understood; clear, self-evident or apparent.2.    Predictable and lacking in subtlety. ex-pert Noun1.    A person who has a comprehensive and authoritative knowledge of or skill in a particular area.2.    Having, involving or displaying special skill or knowledge derived from training or experience. Does this describe you? If you’re like most real estate professionals, you’re certainly an expert in … Read More

Long Tail Keywords Bring Motivated Buyers

Smart SEO strategy for real estate website Descriptions of keywords seem to relate to mammal parts—head terms and long tail keywords, for example. A head term refers to keywords that are more popular and more frequently searched. An example would be “real estate in Boca Raton.” However, the first three sites that appear on Google for that head term are … Read More

Mobile-Optimized Websites Rank Higher

Are you getting your website optimized for mobile visitors? Keep in mind that you want it to rank high in the search engines, too. The fact is that sites plagued with mobile experience issues won’t rank as highly in smartphone or mobile device search results. Google is making sure of that. According to Google’s Yoshikiyo Kato and Pierre Far:? “To … Read More